The Texas Association of Community Health Plans (TACHP) is proud to amplify the stories of individuals who bring compassion, resilience, and a deep sense of purpose to community healthcare. One of those is Cynthia De La Peña, Director of Corporate Communications at Community First Health Plans in San Antonio. Her journey into healthcare is a personal mission, rooted in lived experience and lifelong determination.
Inspired by the Power of Access
Cynthia’s decision to join a community health plan began more than two decades ago when she saw the impact that Community First Health Plans was making in the lives of families across San Antonio. For her, access to healthcare was never a luxury. It was a basic need that shaped her childhood.
Growing up in an immigrant household, she experienced firsthand the challenges that come with navigating social services and language barriers. These early experiences gave her a deep appreciation for the importance of clear communication, trusted support, and accessible care.
What began as inspiration quickly became a lasting commitment. Her work today is grounded in the belief that everyone deserves to be seen, understood, and connected to the resources that can help them live healthier lives.
A Childhood That Shaped a Career
As a young girl, Cynthia played a crucial role in helping her family adapt to a new life in the United States. She became the first point of contact between her mother and unfamiliar systems, assisting with paperwork, phone calls, and translation. These moments gave her a clear understanding of how overwhelming the healthcare system can be for families without guidance.
Those experiences continue to shape how she approaches her work today. At Community First Health Plans, she leads with empathy, drawing from her past to ensure others do not face those barriers alone. Her childhood challenges taught her to see people, not just programs, and to lead with purpose.
Leading with Connection and Compassion
Over the past 20 years, Cynthia has worked to build bridges between individuals, families, and the services they need. Whether she is collaborating with partners, supporting outreach programs, or advancing health education, she approaches each effort with professionalism and heart.
She understands that meaningful impact begins with listening. That awareness is reflected in every message she shares, every partnership she builds, and every conversation she has with those seeking care.
A True Reflection of Community Driven Care
Cynthia’s story is one of many, but it reflects what makes TACHP member plans unique. They are powered by people who have lived the challenges that others face and who are committed to making healthcare accessible for all Texans.
Her journey from humble beginnings to leadership is a testament to the transformative power of community support. For Cynthia, access to care is not just a professional goal. It is a personal promise. And every day, through her work, she helps fulfill that promise for families across South Texas.
Our goal is to help people in the best way possible. this is a basic principle in every case and cause for success. contact us today for a free consultation.
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